On April 6, 2017, YouTube announced that to «ensure revenue only flows to creators who are playing by the rules», it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games.
- On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq.
- In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as «Clocking», «Kissing Dad», and «Glub Glub Water Dance».
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- Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience.
- According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views.
The study also concluded that YouTube was becoming an important platform by which people acquire news. A Pew Research Center study reported the development of «visual journalism», in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts. Videos of the 2.5% of artists categorized as «mega», «mainstream» and «mid-sized» received 90.3% of the relevant views on YouTube and Vevo in that year. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic. As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws.
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In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service. YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. YouTube VR allows for access to all YouTube-hosted videos, but particularly supports headset access for 360° and 180°-degree video (both in 2D and stereoscopic 3D).
Around the same time, YouTube started using server-side ad injection, which allows the platform to inject the ads directly into the video, instead of having the ad as a separate file which can be blocked. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021.
- See what the world is watching — from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more.
- Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as «not material» in a regulatory filing.
- Besides helping to bolster ratings and long-term viewership for Saturday Night Live, «Lazy Sunday»‘s status as an early viral video helped establish YouTube as an important website.
- The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video.
- The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.
- In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.
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In April 2024, YouTube announced it would be «strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps». Users of ad blockers may be given a pop-up warning saying «Video player will be blocked after 3 videos». In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. Most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site. Google’s acquisition launched newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube. The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views.
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The Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances. Under YouTube’s changes to its recommendation engine, the most-recommended channel evolved from conspiracy theorist Alex Jones (2016) to Fox News (2019). Senate introduced a resolution condemning Joseph Kony 16 days after the «Kony 2012» video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video «will do more to lead to (Kony’s) demise than all other action combined.» YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape.
Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers.
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This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions. Through this period, YouTube tried several new ways to generate revenue beyond advertisements. The lawsuit was filed due to alleged copyright infringement of Viacom’s material by YouTube.
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In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in avalon78 casino response to their advertising appearing near offensive content.
In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. YouTube has an estimated 14.8 billion videos with about 4% of those never having a view. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment.
Following criticisms of its implementation of those systems, YouTube started treating all videos designated as «made for kids» as liable under COPPA on January 6, 2020. By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute. YouTube officially launched the «polymer» redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017. In April 2010, Lady Gaga’s «Bad Romance» became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010.
On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024, the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022. On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa.
In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. Any successful complaint about copyright infringement results in a YouTube copyright strike. Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video’s view count to freeze at «301» (later «301+») until the actual count was verified to prevent view count fraud. YouTube has been led by a CEO since its founding in 2005, beginning with Chad Hurley, who led the company until 2010.
In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. After a 2018 complaint alleging violations of the Children’s Online Privacy Protection Act (COPPA), the company was fined $170 million by the FTC for collecting personal information from minors under the age of 13. In response to EU officials requesting that such services reduce bandwidth to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix said they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU’s request.